
A recent study has uncovered a concerning trend in Japan’s mobile gaming market: the overwhelming majority of gacha games and live-service titles fail to reach their third year. Gaming analyst Ayashii Rinjin, an expert in this niche, examined a database tracking roughly 2200 such projects and determined that more than 70% shut down before hitting the three-year mark. Notably, the second year post-launch is the most frequent point of closure.

The stats further indicate that more games close within the first six months than make it to their sixth or seventh year. Long-term maintenance poses its own challenges too. For instance, Square Enix’s Dragon Quest of the Stars announced its shutdown after a decade, blaming technical woes from bloated code and accumulated complexity. Japanese programmer bloggers point out that after ten years, a game’s «technical debt» grows so immense it’s virtually impossible to resolve.
Amid this fierce competition and poor survival rates, some developers are shifting from aggressive monetization to player-focused approaches. Chinese studios, for one, have revealed plans to eliminate gacha mechanics entirely from select upcoming titles. It’s uncertain if Japanese devs will follow suit.
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